The Ideological Education Narrative of Short Video Culture by Digital Intelligence

Abstract

The current application of digital intelligence and numeracy technologies in education is marked by personalized learning, data-driven insights, and remote access. These technologies enhance student engagement, facilitate customized learning paths, and bridge educational gaps. The current landscape of education is being reshaped by the pervasive influence of digital intelligence and numeracy technologies. Classrooms are becoming more interactive, with personalized learning plans tailored to each student's needs. Data analytics provides teachers with actionable insights into student progress, enabling targeted interventions. Additionally, remote learning platforms have ensured continuous education amidst disruptions, fostering resilience in the educational system. As we look towards the future, the integration of technologies in education promises to deepen further. With the rapid advancements in digital technologies, particularly artificial intelligence (AI), big data, and cloud computing, Short video culture has proliferated at an unprecedented pace, with TikTok and WeChat short videos being the most representative. Their rise and development have profoundly impacted various domains of social life, such as altering modes of entertainment, communication, product marketing, and innovative income distribution models. Universities, as crucial bastions of knowledge dissemination, have also been notably affected by short video culture. Through short video culture, university students engage in online shopping, information dissemination, and new business models that integrate advertising and accelerated development, thereby influencing their cognitive frameworks and presenting significant challenges to ideological education. This paper analyzes the content, characteristics, and functions of short video culture. By conducting an empirical investigation into ideological education among university students within the context of short video culture, it examines students’ perceptions of short video culture and reveals the negative impacts on their thoughts and cognition, presenting both opportunities and formidable challenges for ideological education.