A Feasibility Study on the Development of Inbound Tourism Based on Confucian Culture and Its Effect on Environment Protection in the Downstream Areas of Yellow River

Abstract

The Yellow River flows through northern China and forms a fertile Huabei Plain in its downstream areas, where the psychological stability brought by farming, idyllic scenery and the stable social order makes people more gentle and polite, giving birth to the profound Confucian culture. Many foreign tourists admired Confucian culture, which leads to the will of sightseeing and experiencing Confucian culture at the birthplace of Confucian culture. If those foreign tourists can be guided to visit cultural cities and countryside scenery in the downstream areas of the Yellow River, and feel the charm of Confucian culture there, it will stimulate the inbound tourism boom and promote the economic development of that region. In addition, with more income of inbound tourism and the development of economy, the local government can provide more fund on environmental protection. Therefore, a survey has been carried out on the foreign tourists’ cognition of Confucian culture and their willingness to visit China’s Confucian cultural scenic spots, and a judgment based on this has been made: It is feasible to guide foreign tourists to visit downstream areas of the Yellow River full of Confucian cultural resources, and inbound tourism is beneficial to the environment protection.