Research on Digital Technology, Brain-Computer Interface Technology, and Willingness to Purchase Travel Experience Quality Insurance

Abstract

Based on tourists' concerns regarding the quality and trustworthiness of technology-related effects on travel experience insurance, this study employs experimental methods and Logit regression analysis. The research is conducted in two stages: pre- and post-application of digital technology. Tourists visiting Ningbo Tianyi Pavilion are selected as the research sample. Brain-computer interface technology is utilized to quantitatively measure real-time attention levels and travel experience quality among tourists. By visualizing travel experience quality based on attention levels, this study examines the relationship between digital technology, brain-computer interface technology, and willingness to purchase travel experience insurance from a technological application risk perspective. The findings demonstrate that: (1) Digital technology enhances tourists' attention, thereby improving the quality of their travel experience and positively influencing their inclination to purchase insurance for travel experience quality. Moreover, digital technology can serve as a means of ensuring the quality of purchased travel experience insurance. (2) The utilization of brain-computer interface technology can significantly enhance the inclination to procure insurance for travel experience quality. Brain-computer interface technology offers a reliable guarantee for the acquisition of travel experience quality insurance. This study provides a crucial foundation and practical conditions for investigating the implementation of travel experience quality insurance, offering valuable insights into how technology-enabled insurance can effectively incorporate third-party oversight within the tourism industry.